Innovation er alles opgave – det er en kultur

“Isn’t ‘chief innovation officer’ the wrong title, I suggest to Borie [CIO for AXA] as it deflects responsibility for change from the rest of the company? He pauses, and after a moment replies, ‘I agree – innovation is everyone’s job’.

Therein lies the challenge. Innovation isn’t about labs or acquisition funds or job titles or conference keynotes. It’s about embedding a culture within an organization that enables internal teams to think and execute quickly and iteratively like the most effective startups.”

‘Non-Bullshit Innovation’ af David Rowan, s. 348