The way we approached business at DoubleClick was somewhat unique. Most people focus on profits and revenue, we focused on solving problems. To me the purpose of any business is solve a big problem better than anyone else and we were relentless at that. […]
Our strategy was always ‘What big problem are we gonna solve?’. […]
The only way to create value for a company is to solve a big problem. The bigger problem you solve, the more value you create.
Kevin O’Connor (medstifter af DoubleClick) i Internet History Podcast.
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