Harvard Business Review om smarte højttalere (april 2019)

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If a company prematurely introduces smart speakers for more sophisticated purposes and the technology fails, the company’s hard-earned reputation could suffer.

The technological and organizational alterations required for smart speakers to understand what customers are actually saying accurately enough to advise them on complex decisions are five years away — if not more. Moreover, most companies are only starting to sort out how to stitch together the different systems, applications, devices, and data in order for smart speakers to access enough information to fully understand a customers’ needs across various channels and firms.

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