So many companies talk about innovation, and they try to put processes in place. I don’t think that’s how it works. I don’t think any innovation happens at a desk – by someone structuring a creative brainstorm. Innovation is serendipity. It happens when people get totally new influences or ideas that come totally from the sidelines. It almost never happens with someone who’s been staring at a problem for long enough. […]
‘Non-Bullshit Innovation’ af David Rowan, s. 6
You need to be the unreasonable man in some circumstances. That’s how innovation happens.
