[…] I’ve learned after 16 years of working on such transformations with more than two dozen companies across eight industries:MIT Technology Review, Paul Leonardi, ‘You’re Going Digital — Now What?’
Success depends less on strategic inspiration than on the way people on the front lines implement new digital tools, and most leaders aren’t laying a foundation for those employees to succeed.
In large part, that’s because senior managers don’t have any idea what really happens at the ground level. So they’re caught by surprise when tools don’t get used the way they’re supposed to be (or even at all), data-driven insights prove unremarkable, and anticipated gains fail to materialize. Their digital transformations become digital flops.