Gode startups fokuserer på “unmet needs” – bl.a. WhatsApp

Some of the most impressive tech startup founders I’ve met have succeeded by avoiding short-term gains in favor of focusing all their efforts on meeting customers’ unmet needs. Among hundreds of commodified messaging apps, for instance, WhatsApp broke through by understanding what users actually wanted: simple, frictionless messaging that just worked, whatever their device

‘Non-Bullshit Innovation’ af David Rowan, s. 33